PDF Celebrity Inc AUTHOR Jo Piazza
Jo Piazza ✓ 3 readWell I m not so sure What I am "sure of is that Jo Piazza s tell all book Celebrity Inc How Famous People Make Money is an "of is that Jo Piazza s tell all book Celebrity Inc How Famous People Make Money is an opening and salacious account of the inner workings of the Hollywood Industrial Complex Us *Average People May Think That Hollywood Is *people may think that Hollywood is with talented and attractive eople looking to create the next great American movie television show or musical album In reality the Hollywood Industrial Complex is the epitome of high school where who you are and your buzz at the moment aka opularity determines how much money you make which is really what it s all about That s right It s all about the cold hard cash That s why Angelina Jolie and Brad Pitt sold hotos of their babies That s why Ashton Kutcher started making all those crazy videos of his company s office That s why hip hop stars are always arguing with each other or why any one who is anyone is lending their name and likeness to a bottle of Kapriolen Des Schicksals[Roman] perfume It s not about theerson it s about the brand Kim Kardashian made smart choices in creating her brand She makes millions of dollars a year Paris Hilton on the other hand made The Magnanimous Heart poor choices and now she is a has been She s still a filthy rich has been but she s old news nonetheless Ashton Kutcher was a biochemical engineering major in college when he was discovered by a modeling agency He took his success and sought to make as much money out of it asossible He revolutionized the concept of online marketing Lindsay Lohan was once the teenaged it girl of Hollywood but she tanked her brand by not being able to stick to anything alcoholism sobriety acting singing even her sexual references Author journalist and resident celebrity expert Jo Piazza details the ups downs successes and failures of big named celebrities and wildly famous eople to detail just how they make their money It s not from the movies television shows or record sales It s from the erfume sales appearances "and roduct endorsements These are how the reality stars with no verifiable talent make their money The information Piazza "product endorsements These are how the reality stars with no verifiable talent make their money The information Piazza in the twelve chapters of her book deal with everything from American Idol celebrity endorsed charities and erfumes how the Oscars are bought not necessarily chosen by merit and famous eople can make money when they are dead Piazza is an engaging narrator whose real life experiences and first hand knowledge make her a fun and reliable guide on the adventure into the back door dealings of the Hollywood Industrial Complex More important than all of the information you ll learn Did you know that Puff Daddy s nickname came from his days of One Day in December playing high school football at arivate school in Westchester County New York Alamo Story: From Early History to Current Conflicts p 135 this boo. Ind celebrityMake no mistake Celebrity is an industry Never in the course of human history has the market for celebrities been as saturated as it is today Nearly every day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show a tweet or ahoto in a magazineWith the benefits of Piazza’s uniue access to the celebrity market Celebrity Inc explains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne in twelve fascinating case studies that tackl. .
K will make you think
As I Read I KeptI read I kept how I layed into these money making ventures How have my choices as a consumer been influenced by famous Out of the Box people trying to make money I also felt an overwhelming sense ofride that I d never watched an episode of American Idol and that I had figured out that Heidi and Spencer from MTV s The Hills were hamming it up for the cameras especially Spencer But that s besides the The First Secret of Edwin Hoff point Celebrity Inc made me a better educated observer and consumer of entertainmentop culture *Overall I Thoroughly Enjoyed *I thoroughly enjoyed Piazza s Celebrity Inc How Famous People Make Money It left me with a lot to mull over and a sharper critical lens to analyze o This is a very thorough analysis of the business of branding oneself to maximize total earnings throughout and beyond a lifetime of being a celebrity It was very well written and I really enjoyed the charts and graphs that supported the authors factsA great read by a erson with years of experience in the industry Not only is it a great read for those interested in the entertainment business but for those who are interested in the consumer business industry I work for a cpg consumer roduct goods company and found the correlation of branding a erson as a País íntim product utterly fascinating I imbibe gossip like a delicious low rent wine I check it every day whether it s LaineyGossip s at times condescending commentary or Anne Helen Petersen s academic capsuleieces I m also an accountant So the lure of a book that combines my love of gossip with my tepid everyday interaction with numbers and business was irresistible It s a fun breezy at times horrifying look at the economics behind stars anywhere from the A list to the F list It covers the areas I would usually expect such as how Shiloh Jolie Pitt s baby Under Lock and Key pictures were sold to People for 31M and her younger twin brother and sister sictures were sold for 14M It also delves to the monetization strategies of reality stars like Speidi how Kim Kardashian outplayed Paris Hilton to 67M a year and how celebrities make money on twitter three dudes in an office imitate the online voices of various celebrities to tweet roduct lacement after the celebrity has been matched up to an appropriate brand The chapter on gossip magazines and online blogs and the differing cost structures between the two was awesome It s amazing to see actual marginal costs laid out and being able to then figure out whether or not the magazines made money from all of those huge celebrity baby Lignin Biodegradation: Microbiology, Chemistry, and Potential Applications: Volume II paydays Despite all of the numbers involved it s an engaging easy read if you are interested in the subject and as I ve confessed before I m very very interested in the subjec. E celebrities the way industry analysts would dissect any consumer brand“An economist at heart Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the conseuences of their behavior will be This bookuts celebrities in context but it also Something Wicked puts the consumer of celebrity in context No one should feel bad about enjoyingop culture but they should understand how it is being marketed to them Celebrity Inc gives the reader the tools to do exactly that” Bonnie Fuller President of HollywoodLifecom. 35 Interesting look at the very big business of celebrity especially from a branding standpoint Rounding down for a few things stated as fact that struck me as ure assumption or at least not very deeply investigated ie I m not sure you
lay Jersey *shore and assorted housewives and faux backwoods *and assorted Housewives and faux backwoods duck suarely at the feet of the American consumer s insatiable need and absolve the media companies of any blame at all in creating these atrocities Very interesting and extremely over Pjesme priced at 1235 for kindle This was an engaging read full of funny commentary and interesting insightsThough notarticularly interested in celebrity culture I stumbled across a reference to Piazza while off handedly researching the following uestion What does Kim Kardashian actually do And is it worth X million dollarsThis book not only answered that uestion but gave a fascinating insight into the celebrityentertainmentadvertising complex including an revealing chapter on how celebrities use twitter to leverage their fame into cashI would not recommend the kindle version though unless it drops in rice to under 750 It simply isn t worth it unless you are a newcomer wishing to work in this industryhave a iece of coursework due relating to the topic and even then I would beware of using it as a reference guide despite having only a vague grasp on celebrity culture I spotted the odd factual error and the statistical analysis was sometimes weak and open to debate These things don t necessarily detract from the books value an engagingly written eek behind the curtain of celebrity inc but they do contribute to the vague feeling of being a ripped off This review originally appeared on Feeding My Book Addiction concept of celebrity in today s information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances endorsements and their chain of reality television shows I often wonder why I m drawn to the tawdry tell all magazines at the supermarket checkout line rather than the ones with the delicious looking meals and romises of easy recipes inside I certainly don t understand Bieber Fever I think I m too old nor do I get why celebrities have so many followers on Twitter Yet none of these uestions or thoughts stop me from checking the Huffington Post s Celebrity age on my cell hone s HuffPost app at least once a day for the lastest celebrity gossip I find that the Huff A'dan Z'ye Yaşar Kemal provides me with a great overview of several celebrity media outlets so I only have to go to onelace for all my news Yes I ve thought this out What does that say about me. Why do celebrities get Nacht paid so much than regulareople to do a job that seems to afford them the same amount of leisure time as most retirees What do Bush era economics have to do with the rise of Kim Kardashian How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly And how was the sale of Brad Pitt and Angelina Jolie’s baby ictures a little like a street drug deal After a decade spent toiling as an entertainment journalist and gossip columnist Jo Piazza asks the hard uestions about the business beh.Can Lay Jersey *shore And Assorted Housewives And Faux Backwoods